Factors Influencing the Intention to Use Social Media as Interactive Learning among Polytechnic Hulu Terengganu's Students

Abstract

Social media is one of the most widely used technology-based applications nowadays. Social media serves as an effective tool for facilitating interactive learning, contributing significantly to the achievement of several Sustainable Development Goals (SDGs), notably SDG 4 (Quality Education) and SDG 17 (Partnerships for the Goals). There are numerous reasons that influence students in using social media as interactive learning. Therefore, understanding the determinants that influence the intention to use social media among higher education students in Malaysia is essential. This study seeks to examine the factors affecting students' intention to use social media for interactive learning at Polytechnic Hulu Terengganu, guided by the Unified Theory of Acceptance and Use of Technology (UTAUT). With regard to the intention to utilize social media, the study also seeks to analyze the relationship between performance expectancy, effort expectancy, and social influence. This quantitative research approach was conducted through an online survey involving 93 accounting students from Polytechnic Hulu Terengganu, Terengganu, and the data were processed using SPSS version 28. The result showed that 93 students (100%) were familiar with the social media in their learning process. Meanwhile, the finding concluded that performance expectancy, effort expectancy and social influence have significant positive relationship with the intention to use social media as learning interactive. This research demonstrates that students prefer to use a learning tool that is user-friendly, quick, and widely available. Overall, the results could potentially benefit Politeknik Hulu Terengganu, the government, and facility providers by enabling them to offer online facilities to students.